On Wednesday October 12th, Her Majesty Queen Rania paid a visit to the Al Abdali Boulevard offices of the Makesy mobile application, which supports regional designers, embroiderers, seamstresses, and makers of clothing by connecting them to e-commerce opportunities in the domestic and global fashion industry.

Her Majesty heard from Saeed Omar, the founder of Makesy, during the meeting about the ideas that went into creating the app, which will go live in 2021. By offering designs that are carried out by talented local tailors, the startup hopes to lessen people's reliance on fast fashion and give customers the ability to customize their orders. Customers can do this by uploading images and sketches of their proposed design concepts to the app, where Makesy will then track and monitor the production process carried out by neighborhood artisans and seamstresses.

The program currently collaborates with over 650 talented artisans from all over the nation who are certified in a variety of crafts, including knitting, crocheting, embroidery, beading, weaving, and more. Additionally, Makesy makes sure that the right artisans are chosen to complete each order by taking into account the order's budget, the artisan's level of expertise, and the client's location.

Makesy currently collaborates with 115 fashion designers, retailers, and business owners across 3 continents. The startup has also been successful in securing employment opportunities for 45 women who have received certification from the Bayt Al Khayt academy, an artisanal educational project started in 2010 to support local artisans by improving their economic circumstances and skill sets. The school offers diploma programs in seven different disciplines, including design, crocheting, embroidery, macramé, and home-based business.

Look Details:

For the day, Her Majesty was wearing Silvia Tcherassi Exclusive Eleonor Embroidered Drill Midi Skirt with a red bolero and a white shirt. Paired with Apple Watch Watch Starlight Aluminum Case with Braided Solo Loop, Nikos Koulis "V" white gold earrings with white diamonds and rubies, Bottega Veneta White Teen Jodie Shoulder Bag and Dior High-Heeled Shoe In Red Suede Calfskin