On Tuesday March 1st, Her Majesty Queen Rania Al Abdullah paid a visit to the Twelve Degrees Design and Innovation Studio on Abdali Boulevard, where she met with the studio's personnel and viewed its award-winning product designs.

Her Majesty was greeted at Twelve Degrees by its Founder and Design Director, Sahar Madanat, before meeting with a group of the studio's interdisciplinary engineers and designers, who informed her on their current projects and future plans.

Twelve Degrees is a Jordanian design and innovation agency that focuses in product design, user research, and user experience. Its staff works independently and collaboratively with customers to develop items that address specific needs, such as dinnerware for persons with physical limitations, a wearable smart flashlight, and sustainable furniture manufactured from local agricultural waste.

The Twelve Degrees team described their scientific approach to the many stages of product invention, from market research and concept generation through design development, testing, and prototyping, during the discussion. In addition, the studio provides training courses, user research, and design communication services.

Her Majesty also went on a tour of the Twelve Degrees workshop and saw some of the studio's internationally famous items. She also talked with a group of Twelve Degrees customers and trainees about projects that the studio is presently incubating and developing.

Since its inception in 2013, Twelve Degrees has received over 30 international honors, including the German Red Dot Award, the Australian Good Design Award, and the International Design Excellence Awards (IDEA) and Spark Design Awards in the United States.

Look Details

For Tuesday's event she wore Alexander McQueen asymmetric belted trench coat and what looks like her Alexander McQueen - Grain De Poudre Wool Straight-leg Pants - Ivory.

Which she paired it her usual Gianvito Rossi 85mm Point-Toe Leather Bootie and Apple Watch “Series 4” Gold Aluminum Case with Green Milanese Sport Loop in 40mm