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Campaign to Reduce Violence against Children
Her Majesty earlier today attended the launch of a festival organized by the National Council for Family Affairs (NCFA) and UNICEF Jordan, as part of a wider ongoing campaign in Jordan to reduce physical violence against children. The festival theme was “The Adventures of Looney Balloony,”
Her Majesty was welcomed at the event by NCFA Acting Secretary General, Mohammad Miqdadi, UNICEF Jordan Representative, Robert Jenkins, and Chief of Child Protection Program at UNICEF, Maha Homsi.
The festival was launched in consultation with children and adults from different segments of Jordanian society. Its focus on positive dialogue and child rearing approaches, the festival will feature eight cartoon characters to introduce children, their parents, and caregivers to the tools and skills needed for healthy child development.
Each of the eight characters is representative of a positive skill that parents can utilize when dealing with their children. The skills include communicating, practicing patience, showing love, listening, encouraging, role modeling, and understanding the nuances of child development.
During the festival, Her Majesty tour by an outdoor exhibition displaying the stories of thirty violence survivors, and the activation area, where children can communicate the positive traits they would like to see in their parents.
Speaking on behalf of UNICEF, Jenkins said that Jordan continues to be the leader on child rights issues in the region, underscoring the Queen’s efforts as UNICEF’s first Eminent Advocate for Children in launching “Ma’An” in 2009 to address violence and abuse.
Expressing UNICEF’s support for the national strategy in ending violence against children, Jenkins added that,“NCFA’s leadership and the active role of ministries and the civil society, including media, has helped roll out a homebased strategy that takes into consideration social and cultural norms and focuses on positive parenting and the involvement of family members and children in ending the violence”.
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Her Majesty was welcomed at the event by NCFA Acting Secretary General, Mohammad Miqdadi, UNICEF Jordan Representative, Robert Jenkins, and Chief of Child Protection Program at UNICEF, Maha Homsi.
The festival was launched in consultation with children and adults from different segments of Jordanian society. Its focus on positive dialogue and child rearing approaches, the festival will feature eight cartoon characters to introduce children, their parents, and caregivers to the tools and skills needed for healthy child development.
Each of the eight characters is representative of a positive skill that parents can utilize when dealing with their children. The skills include communicating, practicing patience, showing love, listening, encouraging, role modeling, and understanding the nuances of child development.
During the festival, Her Majesty tour by an outdoor exhibition displaying the stories of thirty violence survivors, and the activation area, where children can communicate the positive traits they would like to see in their parents.
Speaking on behalf of UNICEF, Jenkins said that Jordan continues to be the leader on child rights issues in the region, underscoring the Queen’s efforts as UNICEF’s first Eminent Advocate for Children in launching “Ma’An” in 2009 to address violence and abuse.
Expressing UNICEF’s support for the national strategy in ending violence against children, Jenkins added that,“NCFA’s leadership and the active role of ministries and the civil society, including media, has helped roll out a homebased strategy that takes into consideration social and cultural norms and focuses on positive parenting and the involvement of family members and children in ending the violence”.
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